It didn’t start in a boardroom. It started on the course.

A hot summer afternoon, a frustrating round of golf, and one recurring thought:
“Why is it so hard to find a golf short that actually works?”

One that doesn’t ride up when you swing. One that doesn't feel like a sauna after 3 holes. One that doesn’t look like it was made 10 years ago. We looked around—and realized we weren’t the only ones thinking the same thing.

That day, the idea was born.

We weren’t designers. We weren’t professional athletes. We were just a group of golfers who cared deeply about the game and even more about how we felt playing it.

We started with a single goal:
To create the golf short we always wished existed.

We spent months obsessing over fabric. It had to stretch, breathe, resist water, and still hold its shape after 18 holes. We tested prototypes on real golfers, in real conditions—from early morning tee-offs to sweaty afternoon rounds. Every stitch, every pocket, every angle was reworked until it felt just right.

The result? A short built for performance, tailored for style.

It moves with you, not against you. It handles heat, wind, and even a bit of rain. And it doesn’t just belong on the course—it looks just as good at the clubhouse, on the patio, or even out to dinner.

Word spread quickly.

Golfers who cared about their game and their look started switching to The Formi. Some of the biggest names in golf picked up our shorts—not through sponsorships, but by choice. They felt the difference. And once they tried them, they never looked back.

But this isn’t just about a piece of clothing. It’s about a shift.
Golf is changing. The culture is evolving. And we’re here for it.

We believe in breaking the dress code—just enough to modernize it. We believe in premium quality without premium pretense. We believe that what you wear should help you perform, not hold you back.

Today, The Formi is more than a brand.
It’s a statement:
Golf apparel can be technical, elegant, and built for real life.

And we’re just getting started.